Uncompromising craft. Proof, not promises.
Uncompromising craft. Proof, not promises.
Uncompromising craft. Proof, not promises.
E-commerce
Bridging brand storytelling and conversion. I've built scalable online storefronts and launch engines that move products and millions of units for Google, Lowe’s, Vonage, and Dream.
Leonardo AI
Directed the visual design of a campaign landing page for Leonardo AI. I worked with marketing and strategy to turn the campaign message into a bold, conversion-focused experience.
Directed the visual design of a campaign landing page for Leonardo AI. I worked with marketing and strategy to turn the campaign message into a bold, conversion-focused experience.
Dream
Led visual design and the design system for Dream’s website, working with strategists and developers. The result was a cohesive, scalable digital presence for an asset management brand.
Led visual design and the design system for Dream’s website, working with strategists and developers. The result was a cohesive, scalable digital presence for an asset management brand.
Vonage
Led visual design and the design system for Vonage’s website redesign, translating a parallel brand identity exercise led by Wolff Olins into digital experiences. Collaborated directly with Vonage marketing leads and Wolff Olins creative leadership.
Led visual design and the design system for Vonage’s website redesign, translating a parallel brand identity exercise led by Wolff Olins into digital experiences. Collaborated directly with Vonage marketing leads and Wolff Olins creative leadership.
Google Gstore
Creative Lead for Pixel and Smart Home launches on Gstore. Scaling retail experiences and digital storytelling for tens of millions of users.
Creative Lead for Pixel and Smart Home launches on Gstore. Scaling retail experiences and digital storytelling for tens of millions of users.
Enterprise Design Systems & Platforms
Enterprise Design Systems & Platforms
Rolled out design systems for organizations of all sizes—from scrappy teams to enterprise powerhouses—getting product, engineering, UX, and marketing to finally speak the same language at scale.
Nicely Small
Directed the identity, design system, and website. I built a brand and digital foundation that the team could scale consistently.
Directed the identity, design system, and website. I built a brand and digital foundation that the team could scale consistently.
Matthew House
Directed the brand identity, design system, and website—elevating Refuge into a globally recognizable brand.
Directed the brand identity, design system, and website—elevating Refuge into a globally recognizable brand.
Otley
Developed the identity, visual design, and website. I led the brand from concept through to its digital launch.
Developed the identity, visual design, and website. I led the brand from concept through to its digital launch.
Telus
Led the visual design and design system work for Telus’s web experience. I worked with product, UX, and engineering to align teams around one design language at scale.
Led the visual design and design system work for Telus’s web experience. I worked with product, UX, and engineering to align teams around one design language at scale.
WestJet
Led visual design and design system work across the website. I helped standardize the brand’s platforms into one cohesive system for self-serve and booking experiences.
Led visual design and design system work across the website. I helped standardize the brand’s platforms into one cohesive system for self-serve and booking experiences.
University of Ottawa
Directed the digital transformation and design system for a major academic institution. Led a design team through complex information architecture and user research to build a unified, accessible, and scalable web ecosystem.
Directed the digital transformation and design system for a major academic institution. Led a design team through complex information architecture and user research to build a unified, accessible, and scalable web ecosystem.
Digital Product Design
& Vision
Digital Product Design
& Vision
Setting the vision and building the system. I define the creative roadmap and deliver exceptional design for brands like Nike, Audi, and TD Bank.
Nike
Directed the visual design of Nike Local Design’s app and web experience, working across UX, strategy, and development to bring the brand’s mission into a digital product.
Directed the visual design of Nike Local Design’s app and web experience, working across UX, strategy, and development to bring the brand’s mission into a digital product.
Proactiv
Led visual design for the Skin Ally app and web experience. I worked with strategists and UX to make a personal skincare product approachable and easy to use.
Led visual design for the Skin Ally app and web experience. I worked with strategists and UX to make a personal skincare product approachable and easy to use.
Led visual design for the Skin Ally app and web experience. I worked with strategists and UX to make a personal skincare product approachable and easy to use.
Lightspeed
Partnered with Lightspeed to reimagine their brand identity, modernizing their look and feel for the next era of POS commerce.
Partnered with Lightspeed to reimagine their brand identity, modernizing their look and feel for the next era of POS commerce.
Audi
Led visual design for an app and web experience that supports new Audi drivers. I worked with strategists and developers to make the onboarding feel premium and personal.
Led visual design for an app and web experience that supports new Audi drivers. I worked with strategists and developers to make the onboarding feel premium and personal.
TD Bank
Designed the visual direction and a design playbook for TD’s employee onboarding. I worked to make a complex process feel clear and welcoming.
Designed the visual direction and a design playbook for TD’s employee onboarding. I worked to make a complex process feel clear and welcoming.
RCM
Led visual design for the Conservatory’s app and website. I partnered with UX and developers to give a heritage institution a modern digital experience.
Led visual design for the Conservatory’s app and website. I partnered with UX and developers to give a heritage institution a modern digital experience.
Passionate about championing ECD and strategic leadership roles focused on building world-class teams, shaping product vision, and scaling design craft globally.
Passionate about championing ECD and strategic leadership roles focused on building world-class teams, shaping product vision, and scaling design craft globally.
