Craft at the core. Strategy at scale. Zero fluff — since '06.
Craft at the core. Strategy at scale. Zero fluff — since '06.
Craft at the core. Strategy at scale. Zero fluff — since '06.
I help organizations navigate complexity—setting creative vision, mentoring multidisciplinary teams, and shipping digital experiences that leave a dent in the universe.
I help organizations navigate complexity—setting creative vision, mentoring multidisciplinary teams, and shipping digital experiences that leave a dent in the universe.
Trained in fine arts at OCAD University and Sheridan College, I started with a deep respect for physical craft and somehow ended up wrangling digital design for Fortune 50 companies.
Trained in fine arts at OCAD University and Sheridan College, I started with a deep respect for physical craft and somehow ended up wrangling digital design for Fortune 50 companies.
Currently, I’m helping shape experience design and digital storytelling for Google’s flagship hardware launches. I guide cross-functional creative teams to pair strategic vision with high-craft execution, building ambitious digital experiences at scale for tens of millions of users globally.
Currently, I’m helping shape experience design and digital storytelling for Google’s flagship hardware launches. I guide cross-functional creative teams to pair strategic vision with high-craft execution, building ambitious digital experiences at scale for tens of millions of users globally.
Previously, I spent over two decades in agency trenches—helping build and scale the design disciplines at Engine Digital and Huge Toronto. Along the way, I’ve led major global redesigns for brands like Audi and Blueair, scaled design systems for WestJet and Telus, and helped bring new products to life for Google and Nike.
Previously, I spent over two decades in agency trenches—helping build and scale the design disciplines at Engine Digital and Huge Toronto. Along the way, I’ve led major global redesigns for brands like Audi and Blueair, scaled design systems for WestJet and Telus, and helped bring new products to life for Google and Nike.
How I lead
How I lead
Direction
& Craft
Direction
& Craft
I lead the creative vision from concept to launch, ensuring strategic alignment with brand objectives and crafting compelling narratives that resonate with the audience.
I lead the creative vision from concept to launch, ensuring strategic alignment with brand objectives and crafting compelling narratives that resonate with the audience.
My hands-on leadership style involves guiding the team toward effective solutions and leaning into the work when necessary.
My hands-on leadership style involves guiding the team toward effective solutions and leaning into the work when necessary.
I prioritize accessible design by blending user needs, brand, and technology to create truly user-centric experiences. It's all about creating something amazing that people actually want to use and can use.
I prioritize accessible design by blending user needs, brand, and technology to create truly user-centric experiences. It's all about creating something amazing that people actually want to use and can use.
Leadership
& Culture
Leadership
& Culture
I inspire design teams to push boundaries by sharing my knowledge, challenging norms, and asking 'what if', creating a safe space for experimentation.
I inspire design teams to push boundaries by sharing my knowledge, challenging norms, and asking 'what if', creating a safe space for experimentation.
I foster design team growth through constructive critiques, personalized one-on-ones, and inspo sessions, helping designers level up and feel supported.
I foster design team growth through constructive critiques, personalized one-on-ones, and inspo sessions, helping designers level up and feel supported.
As a designer by heart, I'm driven by exploration, experimentation, and innovation. I embrace risk, trust my instincts, and enjoy creating what's next.
As a designer by heart, I'm driven by exploration, experimentation, and innovation. I embrace risk, trust my instincts, and enjoy creating what's next.
Strategy
& Vision
Strategy
& Vision
I partner closely with stakeholders to translate business objectives into impactful design solutions. It starts with digging deep to understand what's important and what the audience needs.
I partner closely with stakeholders to translate business objectives into impactful design solutions. It starts with digging deep to understand what's important and what the audience needs.
I build bridges between disciplines, fostering collaborative environments that unlock creative problem-solving. I believe the best solutions come from bringing diverse perspectives together.
I build bridges between disciplines, fostering collaborative environments that unlock creative problem-solving. I believe the best solutions come from bringing diverse perspectives together.
My experience in business-driven environments, combined with a craft focused career, allows me to effectively balance creative vision with practical execution.
My experience in business-driven environments, combined with a craft focused career, allows me to effectively balance creative vision with practical execution.
History
History
Aquent / Google
Engine Digital
Huge
Creative Director
2022 — Present
Shaping how customers experience flagship product launches on Google Store.
2022 — Present
Shaping how customers experience flagship product launches on Google Store.
Design Director
2020 — 2022
Leading a multidisciplinary creative team, defining culture, strategy, and execution with leadership.
Engine Digital
2020 — 2022
Leading a multidisciplinary creative team, defining culture, strategy, and execution with leadership.
Asso. Design Director
2016 — 2020
Sweating every pixel to craft high-fidelity digital experiences at a global scale for the world’s biggest brands.
Huge
2016 — 2020
Sweating every pixel to craft high-fidelity digital experiences at a global scale for the world’s biggest brands.
Passionate about championing ECD and strategic leadership roles focused on building world-class teams, shaping product vision, and scaling design craft globally.
Passionate about championing ECD and strategic leadership roles focused on building world-class teams, shaping product vision, and scaling design craft globally.