I lead the creative vision from concept to launch, ensuring strategic alignment with brand objectives and crafting compelling narratives that resonate with the audience.
My hands-on leadership style involves guiding the team toward effective solutions and leaning into the work when necessary.
I prioritize accessible design by blending user needs, brand, and technology to create truly user-centric experiences. It's all about creating something amazing that people actually want to use and can use.
I partner closely with stakeholders to translate business objectives into impactful design solutions. It starts with digging deep to understand what's important and what the audience needs.
I build bridges between disciplines, fostering collaborative environments that unlock creative problem-solving. I believe the best solutions come from bringing diverse perspectives together.
My experience in business-driven environments, combined with a craft focused career, allows me to effectively balance creative vision with practical execution.
I inspire design teams to push boundaries by sharing my knowledge, challenging norms, and asking 'what if', creating a safe space for experimentation.
I foster design team growth through constructive critiques, personalized one-on-ones, and inspo sessions, helping designers level up and feel supported.
As a designer by heart, I'm driven by exploration, experimentation, and innovation. I embrace risk, trust my instincts, and enjoy creating what's next.
↳Pixel 9a — Website launch
↳Pixel 9 Pro Fold — Website launch
↳Pixel Table — Website launch
↳Nest Thermostat — Website launch
Leading complex, high-risk digital product and XD work. Fostering the growth of a talented design team through scaling, mentorship, and support.
↳Blueair.com — XD, E-Commerce
↳Nicelydone.com — Brand, Website
↳Dentaire — Digital Product Design
Crafting eye-catching, user-loved digital solutions and systems for major global brands. Developing agency adopted processes for visual design concepting and execution.
↳Nike Run With Me — Digital Product
↳Telus.com — Design System
↳Westjet.com — Design System
↳ATB.com — Design System
↳UOttawa.com — Design System, Website
↳Otley — Identity System / Website
↳Uottawa — Design System / Website
↳Telus — Design System / Website

↳Giant Tiger — Identity / Design System
↳Matthew House — Identity System
↳Nicely Small — Identity System / Website
I create high-impact online launch experiences through strategic storytelling and user-centered design. I've helped drive successful outcomes for companies like Google, Dream, Lowe's, and Vonage.
↳Dream — Website / Design System

↳Vonage — Design System, Website
My experience in digital product design spans diverse industries, including fitness, healthcare, and retail. I've directly contributed to product development and visual execution for market leaders like Nike and Audi.

↳Nike — Nike Run With Me

↳Audi — CRM, New Drivers
I helped shape the development of product and experience concepts for leading brands like TD Bank, WestJet, and Audi. The process of researching, ideating, testing, and translating complex ideas into tangible realities is a process I find both challenging and deeply rewarding.

↳WestJet — Booking

